We review some of the books mentioned around the site...
||"CUSTOMERS.COM shows you simply and clearly how you can use
information technology, including the Internet, to attract and keep customers, increase
sales and improve profits." So goes the blurb on the back of this book.
only half way thru reading this book but so far it seems to be packed with useful, some
would say obvious, tips and comments about how to create and sustain a customer focused
company. As I've mentioned in a previous Internet News article, much lip
service is paid to customer service and in most companies that's all it is! Here's a
blue print of how to change that. You can order this book from Amazon Books, the
world's biggest books store, at 20% off the cover price by clicking here!
Andrew Stringer, 1999
|Some Books coming up (meanwhile here are some publishers'
||Blueprint to the
Digital Economy: Wealth Creation in the Era of E-Business
Don Tapscott, Alex Lowy, David Ticoll, 1998
Don Tapscott, bestselling author of Paradigm
Shift, The Digital Economy, and Growing Up Digital is arguably today's foremost expert on
the topic of information technology. Picking up where The Digital Economy left off,
this groundbreaking new book provides a much-needed framework for understanding the
digital revolution and the impact it is making on today's businesses. Based on
seminal research conducted by The Alliance for Converging Technologies, which brings
together over 30 world-class organizations, Blueprint to the Digital Economy provides
important insights into the emerging digital environment and how it is changing today's
workplace. Together with executives from the world's leading technology,
manufacturing, services, and government organizations, Tapscott and co-editors Alex Lowy
and David Ticoll unveil the latest and most exciting applications of network and
multimedia technologies and the impact they are already having on the way we do business.
Following Tapscott's introduction, each chapter of Blueprint is authored by a member of
the Alliance, all senior strategists and CEOs from today's most influential
businesses--companies such as General Motors; Hewlett-Packard, IBM, MCI and Nortel.
Each covers a core area of digital revolution, such as the transformation of
financial services or the use of networks to improve organizational agility. In
doing so, each of these leaders presents a vision and strategy for growth into the 21st
century, Blueprint is sure to become a major resource for managers seeking help in
responding to the tremendous changes technology is imposing on their organizations.
From the bestselling author of The Digital Economy and Growing Up Digital--the
definitive guide to succeeding in the digital age. Building on the message of Don
Tapscott's highly successful book, The Digital Economy, Blueprint to the Digital Economy
offers breakthrough insights and strategies designed to help today's businesses succeed in
an emerging and highly competitive digital buisness environment. Based on a
multimillion-dollar series of research programs designed to investigate the Internet and
its impact on business, the book brings together the best thinking and strategies of the
world's leading technology, manufacturing, services, and government organizations.
Top executives at global corporations like General Motors, IBM, MCI, and Nortel
offer provocative examples of how their businesses will use emerging networking and
multimedia technologies to change the competitive stakes in their respective industries.
Blueprint to the Digital Economy delivers a wealth of powerful strategies to help
any business transform digital promise into bottom-line reality.
Richard Branson Way
by, Des Dearlove, 1998
Des Dearlove is no stranger to singing the praises of the
corporate great and good. As an author and journalist, Mr Dearlove has also
undertaken a study of the mighty Bill Gates in the same BigShots series. Here, as
with Gates, a top businessman is anatomised through the medium of a business guide.
We are promised "10 secrets of the world's greatest brand-builder" but
what we get is more hagiography than inside track. This is somewhat surprising given
the book's opening challenge, viz. do we "see him (Branson) as the bearded crusader
or simply capitalism with a hairy face?" After 160 pages of almost
unadulterated praise, agreeing with the second statement might well be prosecutable under
crimes against the state. Mr Dearlove, you are well named indeed.
Electronic Shopping Revolution - Strategies for Retailers and Manufacturers
by, Michael De Kare-Silver, 1998
This book examines for the first time the impact of the
electronic shopping revolution on the major retailers and manufacturers of today. It
identifies which companies will feel the greatest impact of the changes and how that will
vary by industry sector. It describes the strategic options available and how they
can best be pursued and made successful. It sets out a roadmap for retailers and
manufacturers to think and plan their way through this new revolution and master the
changing needs and expectations of the twenty-first century consumer.
||The New Marketing
Era : Marketing to the Imagination in a Technology-Driven World
by, Paul Postma, 1999
"Paul Postma is one of those rare marketing thinkers whose
deep technical knowledge and psychological insights make him a perfect guide to illuminate
for 'Old Era Marketers' the rich opportunities being opened up by the new electronic
media." - Philip Kotler, distinguished Professor of International Marketing,
"His approach has proved invaluable as we developed our marketing strategy and
increased our revenues." - Thomas Van Velthoven, Director of Marketing, The
International Red Cross.
"His knowledge and insight have proven invaluable to our marketing strategy."
- H.J. Kievits, Marketing Communications, Shell.
"Postma is the ideal person to guide us into the new marketing era." - Gert
Bouwkamp, Senior Executive Vice President, Rabobank.
"This fascinating book made me completely rethink my company's marketing
strategy." - Peter M. Verkuyl, Managing Director, Auto Lease Holland.
"An outstanding marketer, Postma's innovative approach is highly
stimulating." - Tom H.M. Dunn, Director Meespierson, The Fortis Group.
"His concepts, theories, and applications helped us get up to speed in 'Customer
Management' thinking." - Ingrid K. Van Rossum, Vice President Distribution, KLM Royal
"A leading authority, he's able to bridge the opportunites of tomorrow with the
customer needs of today." - Paul Malschaert, Decision Support Manager Europe, Compaq.
Brand : America's No 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to
by, Frank Delano, 1999
Sometimes a single word can make the difference between a runaway
success and sure-fire death wish. Small, evocative, and extremely potent, the
balance-tipper is the brand name.
And thats good news. Because it means that any size company with a fabulous
brand name can leap ahead of the mega-corporations. Whats even better news is
that naming products doesnt have to be a mysterious hit-or-miss proposition.
With Frank Delanos masterful new guide, The Omnipowerful Brand, its a
Delano is one of Americas top branding strategists and the creative genius behind
such superstar names as Nissans "Pathfinder" sport utility vehicle,
Pfizers "Zoloft" antidepressant, GMCs "Yukon" utility
truck, and "Primerica" financial services. In this book he completely
reveals -- for the first time -- the secrets to finding a winning name.
Step by meticulous step, Delano uncovers the seven proven principles and a breakthrough
process for branding companies, products, services, or new business ventures.
Readers learn how to channel creativity into productive directions; measure the
appropriateness of the names developed; evaluate names for use and availability; and more.
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